Building a Consistent Brand Image
A consistent brand image helps you establish trust with your audience. Your customers will feel confident when interacting with your brand because they know how it behaves and what it stands for. When building a consistent brand image, you need to consider the following:
Conducting Research for a New Product
When conducting research for a new product, an approach is to speak with users of products that provide a fairly similar solution to what you intend to build. You can use the information you gather from these conversations to develop new products that meet your projected customer's needs better than existing ones do. To have a successful before and during the research phase, you should take note of the following:
7 Ways to Design for Everyone
Designing for everyone doesn't mean that you have to include every individual demographic. It simply means that as you are creating your designs, you should consider the needs of all users. There are so many ways that design can be inclusive. Whether it's colour or data, there are uses for inclusivity that are simple to follow. In this article, we'll be taking you through some practical ways to make your designs more inclusive.
Designing Landing Pages for Conversion
Landing pages are a crucial part of any conversion-focused web marketing strategy. They are where you can show off your best features, inspire trust in your brand, and more. If you have ever wondered what makes one landing page conversion rate better than another, here is the breakdown of how to design them so that they convert visitors into customers.