We worked with SurePeople, a people analytics platform, to update their marketing website to improve their brand positioning in order to stand out in the marketplace.
SurePeople needed an update website to better communicate their product benefits, so that prospective customers could understand the SurePeople advantage.
Working in a tight time frame, we were able to design, develop, and deploy the website in just under 8 weeks.
One of our goals with the new design was to make the product feel more understandable by showcasing key elements of the product.
The People Platform
To tell the story of SurePeople, we wanted to connect the dots between showing an employee their personal profile data and their ability to better collaborate and connect with their fellow coworkers.
We designed a blog to serve as a content library for SurePeople's vast articles on learning and development.
We featured cross-generational and diverse faces to represent the inclusivity of SurePeople's story.
The designs highlighted how SurePeople is differentiated from other HR technologies.