Photobucket is an image and video hosting provider committed to preserving people’s memories
Photobucket is a popular online photo sharing and storage platform that was founded in 2003. Over the years, the platform has gone through several changes and updates, but the branding remained unchanged for a long time.
With the increased competition in the market, Photobucket realized that it needed a new and fresh look to appeal to a younger demographic and differentiate itself from other photo-sharing platforms.
After doing in-depth discovery and research, we developed a new brand strategy that would differentiate Photobucket from its competitors while also appealing to a younger demographic. The new brand identity was designed to be more modern, playful, and visually appealing. We created a new logo that incorporated a camera lens with a clean font that contemporized the brand.
For the new brand identity, we wanted to move away from relying on a physical representation of a camera, and instead do a nod to the idea of a camera lens but also, create a visual that pulled the viewer in. The vortex effect connoted the idea of centralization and keeping images all in one place.
For the wordmark, we chose to use a geometric sans-serif typeface called Outfit to give a modern and clean feel to the brand.
As part of the rebranding project for Photobucket, we developed new brand guidelines to ensure consistency across all touchpoints. These guidelines included detailed instructions on the use of the new logo, color scheme, typography, imagery, and tone of voice.
The new website design featured a clean layout with bold typography and bright, eye-catching colors from the new brand color palette.
The new branding ensured consistency across all touchpoints including Photobucket's mobile app experience.